Pacifico Unleashes Synesthesia-Styled Video for "The Loneliest Man in The World"
Indie pop-rock songwriter Matthew Schwartz, also known as Pacifico, has released his newest music video for single, "The Loneliest Man In The World" off his latest album, Everest. While conceptualizing the album, he used a specific skillset of synesthesia to paint a colorful picture of what the sounds appear as. Through this visualizing perspective he utilizes colorful palettes to expose the mood and depiction of the sound the song was exuding. Throughout the video itself, it shows a man stranded on an island which is a metaphor for his own depression. The character tries to escape, but he keeps drowning and returning to the island, showing loose inspiration from the move Swiss Army Man.
An honest expression of Matthew's raw self, Everest is a self-produced collection of twelve catchy indie-rock tracks, filled with themes of life, love, struggles, faith, and the emotions that make up everyone in one way or another. Matthew Schwartz explains further:
"For my new album Everest, I challenged myself to take new strides in the way I wrote music and what I wrote about. This album truly was my highest mountain to climb and I did so alongside many talented and fascinating artistic friends and collaborators. I am so excited to share what we've created with you on Idobi. We hope you enjoy it as much as we did making it. If you enjoy live music, look for us in a city near you on our nationwide tour. You can find our tour dates at pacificorock.com. Thank you for supporting independent music!" - Matthew Schwartz a.k.a. Pacifico
Despite first impressions, Pacifico is not an ordinary band. At its most tangible, Pacifico exists in the world as an audible collage: a musical patchwork slowly pieced together by a revolving door of both established and roaming musicians, each adding a unique, artistic inch to the project at hand. But if you didn't know any of that, you might label it as the surprisingly well rounded solo project of one musician: a guy named Matthew Schwartz. Pacifico was originally formed in 1999 and made notable marks in their career having their songs featured in movies (Wish For Christmas), on TV shows (Now What?, Sausage Factory), in video games (Rock Band Download), and on the radio. Additionally, their music video for "xMultiplyx" played on MTV and FUSE. However, after many years touring, recording demos, and playing showcases, the band parted ways.
It was then that Matthew decided to take Pacifico into a less committed approach, which allowed him to work with artists he wouldn't have previously been able to collaborate with. Pacifico, now with a new focus, started to record songs and release them independently. Matthew has since been finally able to self-release two full-length albums, Thin SkinAnd An Open Heart where he collaborated with Jason Martin (Starflyer 59), Steven Dial (Project 86), and Sam West (Stavesacre), and Without Heroes, collaborating with Jesse Sprinkle of Poor Old Lu. For his new album and third full-length, Everest, Matthew decided to collaborate with Ronnie Martin (Joy Electric) for his analog synth skills. He also collaborated with published poet Vincent Cellucci for the lyrics, and Trey Wadsworth (Adult Swim) on the artwork. Everest has taken 3 and a half years, 5 studios and 12 musicians to create. With a more complex song structure, emotionally poetic lyrics and a new musical territory. Everest was certainly a hard climb, but what you see at the top is an honest, earnest, beautiful, and fun account of life in the 21st century.